Mavi was originally founded in Istanbul in 1991 and is now a global fashion and lifestyle brand with stores in 35 countries worldwide. The company is divided into three departments, including Young Fashion Women and Uptown Women. Within these collections, Mavi produces individual types of jeans for fashion-conscious women with a penchant for trends and expertise in denim and fitting. Mavi also doesn't leave tall women out, offering long women's jeans in lengths 34 and 36.
On the one hand, good quality and high standards are Mavi's most important values for all its products. On the other hand, innovation is also very important to Mavi, especially in terms of taking customer wishes into account and recognizing trends. But the passion lies mainly in working with a customer focus and selling excellent products. In addition, there is sincerity in the sense of keeping its promises to its customers, employees and managers. And last but not least, Mavi cares about respect for different cultures and also for each other in the team.